Ok, this is where the fun part begins. Its time to find your players. Remember, when negotiating with players, always get them as low as possible. Offer defenders big goal bonuses for example, this should help bring their wage demand down, whist there is little risk of them scoring lots of goals (unless you use a corner bug) I will be looking at finances later on in this guide.
Before you start signing players, you should have a rough example of what basic formation you want to play. There is no point in signing players your never going to use.
As you are likely to have a transfer budget of nothing in your first season, you are going to be wanting to look at free transfers. I would recommend keeping the the free transfer policy for the first 3-4 seasons, even if you get a transfer budget. The players you have to pay for are generally no better than the free transfers, so whats the point in wasting money.
Ok, first thing you are going to need is someone solid between this sticks. Having a good goalkeeper is key to a successful campaign. As I will come onto in a later section, you will want a very traditional keeper, nothing fancy, just a good shot stopper. Good Aerial ability and reflexes are a good thing to have. You will probably find that regens are probably your best bet for free transfers, have a look around and see who you can find.
Having a good defence will obviously help you goalkeeper out immensely. The key at this level is good Tackling, Marking, Strength and Pace. There are some good defenders out there for this level, so search through the player list and look for them. Some of the players I found good were:
These are the guys that are going to be setting up your goals, and helping your defenders out, so having high Stamina and natural fitness is a bonus here. Passing and tackling are probably the key thing you are looking for here. Long shots will also be another bonus here, as opposition goalkeepers at this level seem to be susceptible to them. Here are some players I found that played well for me:
These are obviously the guys that will be getting you most of your goals. Finishing and pace are a huge bonus here. As I mentioned in the Midfielders section, long shots is a very big bonus as goalkeepers seem to dislike them in my experience. Here are some strikers I signed:
The best piece of advice I can give you though, is always, always, always be on the look out for regen players. There will always be a few good ones around that will be willing to join your club. My current best 3 players at the club are regens, two aged 17 and one aged 16. As you can see from the screenshots below, they are all in amazing goal scoring form, and they are really helping me, especially in cup competitions; Which as I will come onto later, is really useful for the clubs finances.
Your ideal squad size would probably be around 25-30 players, including youth players. Hopefully you will still be under your wage budget. Most clubs should get around 1k for wage budget. If you average £20 p/w, that will be around £600 p/w. Keeping it as low as possible now will always help in the future.