I run a Ubuntu installation as well on my Macbook Pro, but I play Football Manager on OSX. Next time, keep in mind that the game is sold for Windows and Mac OSX.
Anyway, Football Manager 2010 ran in my Ubuntu installation (10.10, Maverick Meerkat).
I don't know if there's support for 2011 yet, but if you got Wine installed you should install Playonlinux. If not supported yet, be patient....
Use the following command in the terminal:
sudo apt-get update
sudo apt-get install playonlinux
Ofcourse, when prompted enter your password too.